CLIENT
UGA Terry College of Business: Alumni Relations
YEAR
2023
ROLE
Print Design
OBJECTIVE
Design a Terry College of Business alumni sticker for the Class of 2023
SOLUTION
These would be handed out during an alumni event so it was important these appealed to everyone. I used on-brand fonts to create a fun, Dawg-centered design that celebrates the class of 2023!
CLIENT
UGA Terry College of Business: Undergraduate Programs
YEAR
2023
ROLE
Print Design
OBJECTIVE
Inform incoming undergraduate students of the majors, clubs, and other opportunities available to them at the Terry College of Business
SOLUTION
The client had a lot of information to share with incoming students so it was important to break everything down to digestible sections. I designed for an 11x17” page that folds down to about a 5.5” square brochure.
Aiming for undergraduate students, I included punchy and bold designs to excite them for their time at Terry. Content was simplified and includes web addresses so students can familiarize themselves with the website.
CLIENT
UGA Terry College of Business: Alumni and Development Relations
YEAR
2022
ROLE
Print Design
OBJECTIVE
Celebrate UGA’s championship status in athletics and academics and inspire alumni to offer private support to continue the college’s pursuits.
SOLUTION
In order to keep the championship theme more subtle than outright athletic references, our team chose to implement the phrase “building business champions” throughout these pieces.
The mailer starts by framing the nearby stadium and pointing to the Terry College of Business community. The inside of the mailer highlights the college’s continued need for support to continue top-ranking successes. The lower half of the panel finalizes the story with a gradient of the word cloud behind the messaging:
continue the pursuit to build business champions at the Terry College of Business.
NOTE
Due to guidelines from USPS, the mailing panel of the main piece may appear upside down however this design meets specifications.
CLIENT
South Grove Church
YEAR
2022
ROLE
Apparel Design
eCommerce
OBJECTIVE
Leadership for South Grove Church said they’d love to be able to wear a different shirt every day of the week to spread awareness for the church in Athens.
SOLUTION
South Grove Church wants to be known for loving God and loving people well. The church has a contemporary and approachable environment so it was important to offer options that follow current trends. Each design shares the values or story of South Grove to spark conversations with others.
I then set up print-on-demand and fulfillment services so members can purchase the options they prefer.
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2022
ROLE
Digital Design
OBJECTIVE
Spread UGA Terry College of Business awareness by highlighting our MBA programs within Atlanta.
SOLUTION
The main strategy for these billboards was to highlight UGA’s presence in Atlanta while featuring the different programs: Full-Time MBA, Executive MBA, and Professional MBA.
We included photography in classroom settings to capture the UGA MBA experience.
NOTE
These designs were produced in June 2022 and ran three months.
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2021
ROLE
Environmental Design
OBJECTIVE
Spread UGA Terry College of Business awareness by highlighting our MBA programs with 12 ads across four sets of platforms at the Hartsfield-Jackson Atlanta International Airport.
SOLUTION
As a team, we decided that we wanted each set of panels to tell a story but also let each panel speak for itself. Our strategy included focusing on the different programs per platform then having one platform feature all three: Full-Time MBA, Executive MBA, and Professional MBA.
I designed each panel to be bold, with the familiar black and red UGA colors, which helps these stand apart from the various blue ads across the airport. These ads were seen by tens of thousands of travelers during its run.
NOTE
These designs were produced in November 2021 and ran six months.
For platform #1, we were not allowed content over the vent area of the left panel, so we left that space free of copy.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Apparel Design and Product Recommendations
OBJECTIVE
Create a strong collection of apparel options to represent the Terry College of Business, sell in the University Bookstore, and offer options for student groups to raise money for scholarships.
SOLUTION
After observing trends and popular designs in several shops around downtown Athens, I designed simple, heathered options. I came up with unisex designs that would appeal to our student audience and bolster Terry representation on campus.
NOTE
The sweatshirt design is currently produced and sold by the UGA University Bookstore. The other designs are on-hand for future bookstore additions or to sell by the college of business.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Logo Design
OBJECTIVE
Develop custom word marks for various donor groups associated with the Terry College of Business. Each needs to adhere to University of Georgia branding guidelines while also providing a unique mark for each group. Provide a color version with a black and white variation.
SOLUTION
The Dean’s Circle of Giving recognizes individuals, corporations and foundations who have made substantial gifts to Terry College during the most recent fiscal year. Dean’s Circle members enjoy the privilege of being recognized as a member of UGA’s President’s Club as well as being invited to exclusive events hosted by the dean. The abstract diamond shape and elegant serif font provide that exclusive feel.
NOTE
A variation (first picture) was provided for enamel pins and tech tattoos shared with members each year.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Logo Design
OBJECTIVE
Develop custom word marks for various donor groups associated with the Terry College of Business. Each needs to adhere to University of Georgia branding guidelines while also providing a unique mark for each group. Provide a color version with a black and white variation.
SOLUTION
The Heritage Society honors alumni and friends who have pledged planned gifts to the University of Georgia. Among the types of planned gifts are bequests, life insurance policies, pooled income funds and charitable remainder trusts. This wordmark utilizes the shield and exemplifies an Ivy League look.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Print Design
OBJECTIVE
Create an evergreen course prospectus and offering grid that helps students peruse their executive education options at a glance.
SOLUTION
The key thing about the Terry College of Business Executive Program is that it can be customized based on your company or team’s needs. To highlight this, I gave an icon and color to the three course categories: leadership development, operational excellence, and strategic thinking.
The accompanying offering grid lists all courses available, color codes by category, then includes icons for class format: in person, virtual, and live virtual.
These designs help break down a copious amount of information in a clear, digestible way.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Logo Design
OBJECTIVE
Develop custom word marks for various donor groups associated with the Terry College of Business. Each needs to adhere to University of Georgia branding guidelines while also providing a unique mark for each group. Provide a color version with a black and white variation.
SOLUTION
This giving group enjoys the perks of the private skysuite at the Sanford Stadium. After discussions with the proper channels, permission was granted to incorporate the iconic “Power G”. Coupled with the shield, this badge design and typography provide a sporty aesthetic.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Print Design
OBJECTIVE
Design a brochure that details part of Dean Ayers’ strategic plan to establish innovation as a core value of the Terry College — one that transcends any single course or major. To do this, the college plans to create The Center for Business, Systems & Technology Innovation. With this new center, the college can prepare students to become transformative leaders while reinforcing our commitment to innovation college-wide.
SOLUTION
The innovative and high-tech design visualizes the transformation that Dean Ayers aims to establish within the college and encourages donors to support the plan.
CLIENT
South Grove Church
YEAR
2021
ROLE
Website Design
Development via Squarespace
OBJECTIVE
Spread awareness of the church’s presence in Athens, GA
SOLUTION
The main strategy was to show South Grove’s story, beliefs, and leadership along with its relevance and contemporary style. We want people to feel welcome and comfortable when they experience South Grove.
CLIENT
UGA Terry College of Business: MBA Programs
YEAR
2021
ROLE
Digital Design
OBJECTIVE
Spread UGA Terry College of Business awareness by highlighting our MBA programs with three digital billboards.
SOLUTION
Three bold, simple designs, with the familiar black and red UGA brand, drive interest to the MBA programs at the Terry College of Business.
NOTE
These designs were produced in November 2021 and ran three months.
CLIENT
UGA Terry College of Business
YEAR
2021
ROLE
Print Design
CLIENT
Nature’s Biodition
YEAR
2020
ROLE
Logo Design
Visual Identity
Package Design
OBJECTIVE
Showcase Nature Biodition’s quality, dependable supplements that appeals to middle-aged adults looking to improve or maintain a healthy, active lifestyle.
SOLUTION
Nature’s Biodition offers a new line of products with clean, natural supplements for common health concerns. Just as a friend recommends their new favorite find, Nature’s Biodition offers a friendly solution.
The clean and modern solution is easy to read and clear to identify each products’ benefits. The logo, colors, graphics are gender neutral and feel approachable for all ages 35 and up, especially baby boomers. This establishes customer trust and confidence to purchase Nature’s Biodition.